* Total survey sample; the source did not provide information on the sample from North America. Question: "Approximately what percentage of your or your travel client's advertising dollars was allocated across the following media in 2019?"
Citation formats
Share of travel marketer digital ad spend in the U.S. & Canada 2019, by channel
The majority of digital travel advertising spending in the United States and Canada was allocated to social media, according to the results of a survey conducted in October 2019. The second largest share, ** percent, travel marketers in the region devoted to paid search advertising.
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Sojern. (December 31, 2020). Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
Sojern. "Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel." Chart. December 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
Sojern. (2020). Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
Sojern. "Distribution of Digital Advertising Spending According to Travel Marketers in The United States and Canada as of October 2019, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2020, /statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
Sojern, Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel ÌÇÐÄÆƽâ°æ, /statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/ (last visited July 28, 2026)
Distribution of digital advertising spending according to travel marketers in the United States and Canada as of October 2019, by channel [Graph], Sojern, December 31, 2020. [Online]. Available: /statistics/1235951/travel-marketers-digital-ad-spending-share-channel-north-america/
