In a survey conducted in October 2019 among global travel marketers it was found that the majority of advertising expenditures in this sector were devoted to digital media across all segments. TV advertising held the second largest share, with the cruise segment allocating ** percent of their 2019 budget to this medium, compared to ** percent spent by OTAs.
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Sojern. (December 31, 2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. "Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment." Chart. December 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. (2020). Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern. "Distribution of Advertising Spending According to Travel Marketers Worldwide as of October 2019, by Medium and Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2020, /statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
Sojern, Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment ÌÇÐÄÆƽâ°æ, /statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/ (last visited July 25, 2026)
Distribution of advertising spending according to travel marketers worldwide as of October 2019, by medium and segment [Graph], Sojern, December 31, 2020. [Online]. Available: /statistics/1235936/travel-marketers-advertising-spending-share-segment-worldwide/
