According to a 2023 survey on retail media conducted in Australia, ** percent of respondents claimed that they used retail media in order to advertise or reach consumers, with ** percent of respondents regularly partnering with retailers. In contrast, ** percent of respondents had no experience with retail media advertising.
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IAB Australia. (March 2, 2023). Share of advertisers who used retail media advertising in Australia as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. "Share of advertisers who used retail media advertising in Australia as of February 2023." Chart. March 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. (2023). Share of advertisers who used retail media advertising in Australia as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia. "Share of Advertisers Who Used Retail Media Advertising in Australia as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2023, /statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
IAB Australia, Share of advertisers who used retail media advertising in Australia as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/ (last visited August 05, 2026)
Share of advertisers who used retail media advertising in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: /statistics/1375675/australia-share-of-advertisers-who-used-retail-media-advertising/
