According to a 2023 survey on retail media conducted in Australia, ** percent of respondents claimed that they shifted spend on retail media advertising from social media or trade retail budgets. ** percent of respondents re-allocated budget for retail media from traditional and other digital advertising media spending.
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IAB Australia. (March 2, 2023). Channels budget for retail media advertising being shifted from in Australia as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. "Channels budget for retail media advertising being shifted from in Australia as of February 2023." Chart. March 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. (2023). Channels budget for retail media advertising being shifted from in Australia as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia. "Channels Budget for Retail Media Advertising Being Shifted from in Australia as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2023, /statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
IAB Australia, Channels budget for retail media advertising being shifted from in Australia as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/ (last visited July 31, 2026)
Channels budget for retail media advertising being shifted from in Australia as of February 2023 [Graph], IAB Australia, March 2, 2023. [Online]. Available: /statistics/1375759/australia-channels-budget-for-retail-media-advertising-being-shifted-from/
