| Characteristic | Yes | No |
|---|---|---|
| Product samples (e.g. shampoo or lotion) on advertisments | 39.2% | 59.3% |
| Supplements in newspapers or magazines | 33.4% | 65.1% |
| Coupons on advertisements | 30.9% | 67.7% |
| Stickers (e.g. post cards) on advertisements | 16.6% | 81.7% |
| Internet addresses from advertisements | 16% | 82.3% |
| Phone numbers from advertisements | 9.1% | 89.2% |
| QR codes from advertisements | 6.5% | 91.1% |
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Source
Sources
Release date
September 2014
More information
Region
Germany
Survey time period
October 2013 to April 2014
Number of respondents
45,348 respondents
Age group
14 years and older
Method of interview
Face-to-face interview
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
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