| Characteristic | Yes | No | I do not know what/who an influencer is |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Malaysia
Survey time period
May 11 to 31, 2023
Number of respondents
11,941 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Do you follow at least one influencer on social media?"
Figures have been rounded
Age group breakdowns:
16-24 years: 3,468 respondents
25-34 years: 4,118 respondents
35-44 years: 2,701 respondents
45-54 years: 1,111 respondents
55+ years: 543 respondents
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