According to a survey on social media influencers conducted by in May 2023, approximately ** percent of respondents in Vietnam stated that they followed at least one influencer on social media. Meanwhile, around percent of them stated that they did not know what an influencer was.
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Vietnam as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1201036/vietnam-share-of-people-following-influencers/
Rakuten Insight. "Share of people who followed influencers on social media in Vietnam as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1201036/vietnam-share-of-people-following-influencers/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Vietnam as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1201036/vietnam-share-of-people-following-influencers/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Vietnam as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1201036/vietnam-share-of-people-following-influencers/
Rakuten Insight, Share of people who followed influencers on social media in Vietnam as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1201036/vietnam-share-of-people-following-influencers/ (last visited July 31, 2026)
Share of people who followed influencers on social media in Vietnam as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1201036/vietnam-share-of-people-following-influencers/
