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Share of people who have purchased an item or product because it was endorsed by an influencer in Singapore as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Singapore

Survey time period

May 11 to 31, 2023

Number of respondents

4,481 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer?"

Figures have been rounded.

The survey was conducted among 2,637 female respondents and 1,844 male respondents.

Citation formats

Impact of social media influencers on buyer behavior Singapore 2023, by gender

Published by Thuy D., Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, approximately ** percent of female and ** percent of male Singaporean respondents stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Singaporean respondents followed at least one influencer on social media.
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