| Characteristic | Yes | No | I do not know what/who an influencer is |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Singapore
Survey time period
May 11 to 31, 2023
Number of respondents
6,717 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Do you follow at least one influencer on social media?"
The survey was conducted among respondents of the following age groups:
16-24 years: 892 respondents
25-34 years: 2,019 respondents
35-44 years: 1,956 respondents
45-54 years: 1,138 respondents
55 and older: 712 respondents
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