According to a survey on social media influencers conducted by in May 2023, approximately ** percent of Malaysian respondents stated that clothing was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in Malaysia as of May 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Jun 2023, /statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/ (last visited July 27, 2026)
Type of products purchased by consumers based on influencers' endorsement in Malaysia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1202138/malaysia-products-bought-based-on-influencers-endorsement/