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Acceptable price range for influencer collaboration products in Malaysia as of May 2023

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Source

In cooperation with
Release date

June 2023

Region

Malaysia

Survey time period

May 11 to 31, 2023

Number of respondents

7,166 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"

Figures have been rounded

Citation formats

Willingness to pay for influencer collaboration products Malaysia 2023

Published by Thuy D., Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, approximately ** percent of Malaysian respondents stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Malaysian respondents had purchased *** item or product because it had been endorsed by an influencer.
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