| Characteristic | Female | Male |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
In cooperation with
Rakuten Insight
Release date
June 2023
Region
Malaysia
Survey time period
May 11 to 31, 2023
Number of respondents
5,512 respondents
Age group
16 years and older
Special properties
among 3,928 female and 1,584 male respondents
Method of interview
Online survey
Supplementary notes
The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"
Figures have been rounded
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