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Type of products purchased by consumers based on influencers' endorsement in Singapore as of May 2023

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Source

In cooperation with
Release date

June 2023

Region

Singapore

Survey time period

May 11 to 31, 2023

Number of respondents

2,258 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

Figures have been rounded.

Citation formats

Products bought based on influencers' endorsement Singapore 2023

Published by Thuy D., Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, approximately ** percent of Singaporean respondents stated that clothing and cosmetics were the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
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