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Willingness to purchase products from an influencer collaboration in Singapore as of May 2023

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Source

In cooperation with
Release date

June 2023

Region

Singapore

Survey time period

May 11 to 31, 2023

Number of respondents

4,480 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Would you purchase a product that is a collaboration between a brand an an influencer?"

Figures have been rounded.

Citation formats

Willingness to buy influencer collaboration products Singapore 2023

Published by Thuy D., Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, approximately ** percent of Singaporean respondents stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Singaporean respondents had purchased an item or product because it had been endorsed by an influencer.
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