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Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Indonesia

Survey time period

May 11 to 31, 2023

Number of respondents

8,380 respondents

Age group

16 years and older

Special properties

among 5,226 female and 3,154 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer?"

Figures have been rounded

Citation formats

Impact of social media influencers on buyer behavior Indonesia 2023, by gender

Published by Thuy D., Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, approximately ** percent of female and ** percent of male Indonesian respondents stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
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