| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | 55 years and older |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Singapore
Survey time period
May 11 to 31, 2023
Number of respondents
2,258 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 405 respondents
25-34 years: 856 respondents
35-44 years: 712 respondents
45-54 years: 204 respondents
55 and older: 81 respondents
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