In 2020, Instagram accounted for 67 percent of the 290 billion actions (reactions, comments, shares, retweets, and likes) on brand-owned content on the big three social networks Instagram, Facebook, and Twitter. Facebook's share increased from 15 percent in 2019 to 23 percent in 2020.
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Shareablee. (February 9, 2021). Distribution of brand content interactions in the United States in 2019 and 2020, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/298189/brand-interactions-on-social-media-by-platform-usa/
Shareablee. "Distribution of brand content interactions in the United States in 2019 and 2020, by platform." Chart. February 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/298189/brand-interactions-on-social-media-by-platform-usa/
Shareablee. (2021). Distribution of brand content interactions in the United States in 2019 and 2020, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/298189/brand-interactions-on-social-media-by-platform-usa/
Shareablee. "Distribution of Brand Content Interactions in The United States in 2019 and 2020, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2021, /statistics/298189/brand-interactions-on-social-media-by-platform-usa/
Shareablee, Distribution of brand content interactions in the United States in 2019 and 2020, by platform ÌÇÐÄÆƽâ°æ, /statistics/298189/brand-interactions-on-social-media-by-platform-usa/ (last visited July 25, 2026)
Distribution of brand content interactions in the United States in 2019 and 2020, by platform [Graph], Shareablee, February 9, 2021. [Online]. Available: /statistics/298189/brand-interactions-on-social-media-by-platform-usa/
