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As of September 1, 2025, the South Korean manufacturing conglomerate  Samsung was the most-followed brand on Facebook in Hong Kong. Its Facebook page amassed nearly 162.3 million followers worldwide. Other popular brand pages among Hong Kong's Facebook users were Coca-Cola , Netflix, and Meta .

Facebook users in Hong Kong 

Facebook has been losing users in Hong Kong as the younger generations move to alternatives like YouTube and TikTok. Its largest audience was between 25 and 44 years old, whereas users aged between 13 and 17 years only accounted for 18 percent. According to forecasts, Facebook’s userbase in the city will drop to 5.46 million by 2027.  

Brands and social media marketing 

Hong Kong is one of the most digitally connected regions in the world with a high social media penetration rate. For some internet users living in the financial hub, social media has become a useful source for brand research. To connect and engage local consumers, many brands have established a strong presence on YouTube, Facebook, and Instagram, the three most important social media platforms in the international city.