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With almost likes on its Facebook page, State Bank of India was the most popular Facebook brand in the country as of December 2020, followed by Hyundai India with a little over likes. Overall, telecom providers in the country seemed to be popular on the social network, along with retail, owing to digital advertising that had high engagement levels.

Digital India

As of 2019, India’s internet penetration rate was around ** percent and it was estimated that by 2023 there will be over * internet users in the country. From the overall internet usage, social media sites like Facebook and WhatsApp were the most popular. In fact, India had over * Facebooks users as of 2018 and it was expected to reach over * by 2023.

Social media in the mix 

Facebook certainly holds a top position in today’s brand marketing mix in the country with a market share of over ** percent. The power of social media lies in its ability to reach out to and closely engage with a large number of people, all at a very low cost. Evidently, advertisers are cashing in on this digital tide by keeping their social media pages flush with activity.