Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by age group
Characteristic
Not very/ not at all
Very/ somewhat
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According to a study from 2020 on political advertising on social media in the United States, ** percent of respondents between the ages of ** to ** said that it was not very or not at all acceptable for social media companies to use data about their users' online activities to show them ads from political campaigns. In comparison, ** percent of respondents aged 65 or older said were of the same opinion. In total, ** percent of U.S. adults were not accepting of social media targeting them with political ads based on their user data.
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Pew Research Center. (September 24, 2020). Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1177661/social-media-user-data-use-for-political-ads-by-age-united-states/
Pew Research Center. "Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by age group ." Chart. September 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1177661/social-media-user-data-use-for-political-ads-by-age-united-states/
Pew Research Center. (2020). Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by age group . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1177661/social-media-user-data-use-for-political-ads-by-age-united-states/
Pew Research Center. "Share of Adults Who Say That It Is Acceptable for Social Media Companies to Use Their Data to Show Them Ads from Political Campaigns in The United States as of September 2020, by Age Group ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2020, /statistics/1177661/social-media-user-data-use-for-political-ads-by-age-united-states/
Pew Research Center, Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1177661/social-media-user-data-use-for-political-ads-by-age-united-states/ (last visited August 06, 2026)
Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by age group [Graph], Pew Research Center, September 24, 2020. [Online]. Available: /statistics/1177661/social-media-user-data-use-for-political-ads-by-age-united-states/
