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As of February 2025, Tiktok's potential advertising reach in Israel corresponded to 44 percent of the country's population. Considering the population aged 18 years and older, the share of users that marketers could reach with ads on Tiktok stood at 64.9 percent, while the potential advertising reach for internet users amounted to 48.4 percent. Tiktok is a popular platform in Israel, especially among young users.