Countries included Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates, and Yemen.
*Excludes social video formats, and includes Youtube.
In 2020, the largest share of digital advertisement spending in the Middle East and North Africa (MENA) region was in the social format at about *** billion U.S. dollars. It was followed by video advertisements at about *** million U.S. dollars.
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eMarketer. (November 4, 2021). Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1277135/mena-digital-ad-spending-by-format/
eMarketer. "Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars)." Chart. November 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1277135/mena-digital-ad-spending-by-format/
eMarketer. (2021). Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1277135/mena-digital-ad-spending-by-format/
eMarketer. "Value of Digital Advertisement Spending in The Middle East and North Africa Region in 2020, by Format (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Nov 2021, /statistics/1277135/mena-digital-ad-spending-by-format/
eMarketer, Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1277135/mena-digital-ad-spending-by-format/ (last visited July 22, 2026)
Value of digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars) [Graph], eMarketer, November 4, 2021. [Online]. Available: /statistics/1277135/mena-digital-ad-spending-by-format/
