Connected TV (CTV) was projected to account for ** percent of political digital ad spending in the United States in 2024. Social media was expected to make up **** percent of the country's political digital ad spend.Â
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eMarketer. (January 11, 2024). Distribution of digital political advertising spending in the United States in 2024, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1499400/digital-political-ad-spending-share-type-us/
eMarketer. "Distribution of digital political advertising spending in the United States in 2024, by type ." Chart. January 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1499400/digital-political-ad-spending-share-type-us/
eMarketer. (2024). Distribution of digital political advertising spending in the United States in 2024, by type . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1499400/digital-political-ad-spending-share-type-us/
eMarketer. "Distribution of Digital Political Advertising Spending in The United States in 2024, by Type ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2024, /statistics/1499400/digital-political-ad-spending-share-type-us/
eMarketer, Distribution of digital political advertising spending in the United States in 2024, by type ÌÇÐÄÆƽâ°æ, /statistics/1499400/digital-political-ad-spending-share-type-us/ (last visited July 15, 2026)
Distribution of digital political advertising spending in the United States in 2024, by type [Graph], eMarketer, January 11, 2024. [Online]. Available: /statistics/1499400/digital-political-ad-spending-share-type-us/
