Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by party identification
Characteristic
Not very/ not at all
Very/ somewhat
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A study from 2020 on the political advertising on social media in the United States revealed that ** percent of Republican or Lean Republican respondents stated that it was not very or not at all acceptable for social media companies to use data about their users' online activities to display ads from political campaigns to them. The same was true for ** percent of Democrats and Lean Democrats. In total, ** percent of surveyed adults i the U.S. were against social media targeting users with political ads based on their usage data.
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Pew Research Center. (September 24, 2020). Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by party identification [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1177618/social-media-user-data-use-for-political-ads-by-pid-united-states/
Pew Research Center. "Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by party identification." Chart. September 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1177618/social-media-user-data-use-for-political-ads-by-pid-united-states/
Pew Research Center. (2020). Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by party identification. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1177618/social-media-user-data-use-for-political-ads-by-pid-united-states/
Pew Research Center. "Share of Adults Who Say That It Is Acceptable for Social Media Companies to Use Their Data to Show Them Ads from Political Campaigns in The United States as of September 2020, by Party Identification." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2020, /statistics/1177618/social-media-user-data-use-for-political-ads-by-pid-united-states/
Pew Research Center, Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by party identification ÌÇÐÄÆƽâ°æ, /statistics/1177618/social-media-user-data-use-for-political-ads-by-pid-united-states/ (last visited August 06, 2026)
Share of adults who say that it is acceptable for social media companies to use their data to show them ads from political campaigns in the United States as of September 2020, by party identification [Graph], Pew Research Center, September 24, 2020. [Online]. Available: /statistics/1177618/social-media-user-data-use-for-political-ads-by-pid-united-states/
