Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group
Characteristic
A lot
Sometimes
Not much
Never
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Question: Thinking about your own race and ethnicity, how often do you see each of the following portrayed in promotional materials such as advertisements? People who look like you
Citation formats
Frequency of witnessing people with similar ethnicity in ads U.S. 2020, by age
During a June 2020 survey conducted among adults in the United States, it was found that 15 percent of respondents aged 18 to 34 said that they never saw anybody who represented their racial or ethnic background in advertising. The same was true for six percent of survey participants between the ages of 45 and 64.
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Morning Consult. (July 13, 2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. "Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. (2020). Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult. "Frequency of Witnessing People of Same Race and Ethnicity Portrayed in Promotional Materials According to Adults in The United States as of June 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
Morning Consult, Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/ (last visited August 05, 2026)
Frequency of witnessing people of same race and ethnicity portrayed in promotional materials according to adults in the United States as of June 2020, by age group [Graph], Morning Consult, July 13, 2020. [Online]. Available: /statistics/1139853/perception-of-ethnic-representation-in-ads-usa-age/
