Question: Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree
Citation formats
Global consumer views on brand communication during COVID-19 in 2020, by country
During the time of the coronavirus pandemic, global consumer sentiment towards brand communication seems rather positive, with 65 percent saying that hearing form brands about their response to the situation is comforting and reassuring. In China and Brazil especially, where 89 and 78 percent of consumers were of this opinion. On the other hand, 58 percent fo consumers in India thought all brand communication during the outbreak was just adding to their anxiety and concern, and so did 67 percent of Chinese respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Edelman. (March 20, 2020). Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
Edelman. "Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country." Chart. March 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
Edelman. (2020). Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
Edelman. "Consumer Views on Brand Communication during The Coronavirus Pandemic Worldwide as of March 2020, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2020, /statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
Edelman, Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country ÌÇÐÄÆƽâ°æ, /statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/ (last visited July 25, 2026)
Consumer views on brand communication during the coronavirus pandemic worldwide as of March 2020, by country [Graph], Edelman, March 20, 2020. [Online]. Available: /statistics/1110281/global-consumer-view-on-brand-communication-during-covid19/
