Study is based on media spend data from companies across 96 markets worldwide and earnings releases from key media owners during the first three months of 2020.
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Estimated ad spending change due to coronavirus worldwide in 2020, by category
A report from May 2020 estimated the change of ad spending on specific categories due to coronavirus worldwide, using data from companies across ** markets as well as investment data and earning releases. Comparing the predictions made in 2019 pre-pandemic, the ad spending on i.e. telecoms and utilities went from an original *** percent to *** percent growth. Other categories are believed to experience an even stronger drop in growth, such as financial services for which the ad spend growth predictions declined from **** percent to percent.
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WARC. (May 1, 2020). Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. "Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category ." Chart. May 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. (2020). Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. "Estimated Change in Advertising Spending in Response to Coronavirus Worldwide in 2020, by Category ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2020, /statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC, Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category ÌÇÐÄÆƽâ°æ, /statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/ (last visited July 27, 2026)
Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category [Graph], WARC, May 1, 2020. [Online]. Available: /statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
