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Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)
Global Facebook ads CPM due to COVID-19 in 2020
In mid-March 2020, during the coronavirus pandemic outbreak worldwide, brands had to pay on average around 81 U.S. cent for a thousand impressions on Facebook ads. This figure represents a significant drop from the CPM of 1.88 U.S. dollars posted in November 2019, indicating that Facebook advertising has become cheaper in light of COVID-19 impact on social media usage..
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Other statistics that may interest you Coronavirus: impact on the advertising and marketing industry worldwide
Overview
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- Premium Statistic Reduced media budgets worldwide due to coronavirus in 2020 , by region
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Consumer perspective
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- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
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Marketing strategies
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- Premium Statistic Share of marketers working remotely due to COVID-19 worldwide in 2020
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Digital metrics
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- Premium Statistic Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
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* For commercial use only
Basic Account
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Socialbakers. (March 25, 2020). Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. "Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 25, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. (2020). Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. "Average Facebook Advertising Cost-per-mille (Cpm) Worldwide Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2020, /statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers, Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/ (last visited July 26, 2026)
Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph], Socialbakers, March 25, 2020. [Online]. Available: /statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
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