Around ** to ** percent of the Nordic marketing companies responded in a survey that they are either planning budget cuts or they already cut budgets due to the coronavirus (COVID-19) pandemic. Almost ** percent of the marketing companies in Sweden reduced their budgeted expenditures, followed by ** percent of the companies in Finland. By comparison, half of the Danish marketing companies stated that they need to decrease budgets as a result of the negative effects of the coronavirus outbreak.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
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Marketing Finland. (May 4, 2020). Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 07, 2026, from /statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/
Marketing Finland. "Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 ." Chart. May 4, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 07, 2026. /statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/
Marketing Finland. (2020). Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 07, 2026. /statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/
Marketing Finland. "Share of Marketing Companies Planning Budget Cuts Due to The Coronavirus Pandemic in The Nordic Countries in 2020 ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 May 2020, /statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/
Marketing Finland, Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/ (last visited August 07, 2026)
Share of marketing companies planning budget cuts due to the coronavirus pandemic in the Nordic countries in 2020 [Graph], Marketing Finland, May 4, 2020. [Online]. Available: /statistics/1116535/share-of-marketing-companies-planning-budget-cuts-due-to-coronavirus-in-the-nordics/