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Monthly reach of selected out-of-home (OOH) advertising types in Brazil as of August 2023

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Sources

Release date

August 2023

Region

Brazil

Survey time period

as of August 29, 2023

Special properties

consumers who saw an OOH ad in the last 30 days in the metropolitan areas of São Paulo, Campinas, Rio de Janeiro, Belo Horizonte, Vitória, Porto Alegre, Curitiba, Florianópolis, Goiânia, Salvador, Fortaleza, Recife, and the Federal District

Supplementary notes

The source does not specify the number or age of the respondents or the survey type.

Citation formats

Monthly reach of selected out-of-home (OOH) ad formats in Brazil 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 30, 2023
As of August 2023, approximately ** percent of consumers surveyed in Brazil reported seeing out-of-home (OOH) advertising in commercial buildings during the ** days preceding the data collection. Transport ads and urban furniture followed with ** and ** percent penetration rates, respectively. Overall, OOH's monthly reach in Brazil stood at ** percent in 2023.
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