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Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by sector

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Source

Release date

April 2025

Region

United Kingdom

Survey time period

2024

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Complaints to the ASA in the UK 2024, by sector

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2025

Most complaints to the Advertising Standards Authority (ASA) in 2024 were in regard to adverts in the leisure sector, the second-highest number of complaints were about adverts from the health and beauty sector. The ASA is the advertising regulator in the United Kingdom (UK).

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