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Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by issue

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Source

Release date

April 2025

Region

United Kingdom

Survey time period

2024

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Complaints to the ASA in the UK 2024, by issue

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2025

Most complaints to the Advertising Standards Authority (ASA) in 2024 were about adverts that were misleading. The majority of the complaints received about misleading adverts had to do with ads found on non-broadcast media. The ASA is the advertising regulator in the United Kingdom (UK).

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