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Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty)

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Sources

Release date

October 2018

Region

Poland

Survey time period

2017 to 2018

Supplementary notes

So-called "love brands" are brands that exert such strong attraction on consumers that they are not only preferred over other brands but are actually "loved".

Citation formats

Marketing expenditure of "love brands" in Poland 2017-2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2019
Annual costs spent on advertising in Poland have decreased dramatically for Booking.com, Zalando, and Uber from 2017 to 2018. Storytel's advertising expenditure has increased by a small margin. Netflix's advertisement spending, on the other hand, has more than tripled.
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