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Share of search engine advertisement in the total online advertising revenue in China from 2016 to 2020 with a forecast until 2023

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Source

Release date

September 2021

Region

China

Survey time period

2016 to 2020

Supplementary notes

*Estimate.

Citation formats

Search engine advertising share in online ad revenue in China 2016-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 14, 2021
In 2020, the search engine advertising accounted for about ** percent of the total online ad revenue in China. Industry observers projected that e-commerce and news feed advertising would remain the two main revenue drivers of China's online advertising market for the next few years.
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