Julia Stoll
Research expert covering TV and video media
Digital publishing industry in China - statistics & facts
The boom of the internet and mobile app economy has significantly transformed both the publishing landscape as well as consumers’ reading behaviors in China. The country is among some of the major digital publishing markets in the world. Currently, advertising has been the largest revenue contributor in the industry. In the next few years, part of the market growth was expected to be driven by a rising subscription revenue in digital reading and a thriving online education sector.
