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Share of e-commerce advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023

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Source

Release date

September 2021

Region

China

Survey time period

2015 to 2020

Supplementary notes

*Estimate.

E-commece advertisement includes the revenue of vertical search ads and display ads on shopping sites and social e-commerce platforms, such as Taobao, Qunar, and Pinduoduo.

Citation formats

E-commerce ads share in online ad revenue in China 2015-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 14, 2021
E-commerce has become one of the main revenue drivers in China's online advertising market. In 2020, the e-commerce ad revenue accounted for around ** percent of the total online advertising spending in the country.
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