According to a survey conducted in the United States between July 2023 and June 2024, 65 percent of Generation Z were using Meta's Instagram, and 63 percent were using YouTube. Moreover, 58 percent of Gen Z in the United States were on TikTok, and 56 percent were using Facebook.
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ÌÇÐÄÆÆ½â°æ. (July 27, 2024). Social media usage among Generation Z in the United States as of June 2024, by brand [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /forecasts/1490558/us-gen-z-social-media-usage-by-brand/
ÌÇÐÄÆÆ½â°æ. "Social media usage among Generation Z in the United States as of June 2024, by brand." Chart. July 27, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /forecasts/1490558/us-gen-z-social-media-usage-by-brand/
ÌÇÐÄÆÆ½â°æ. (2024). Social media usage among Generation Z in the United States as of June 2024, by brand. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /forecasts/1490558/us-gen-z-social-media-usage-by-brand/
ÌÇÐÄÆÆ½â°æ. "Social Media Usage among Generation Z in The United States as of June 2024, by Brand." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jul 2024, /forecasts/1490558/us-gen-z-social-media-usage-by-brand/
ÌÇÐÄÆÆ½â°æ, Social media usage among Generation Z in the United States as of June 2024, by brand ÌÇÐÄÆÆ½â°æ, /forecasts/1490558/us-gen-z-social-media-usage-by-brand/ (last visited July 28, 2026)
Social media usage among Generation Z in the United States as of June 2024, by brand [Graph], ÌÇÐÄÆÆ½â°æ, July 27, 2024. [Online]. Available: /forecasts/1490558/us-gen-z-social-media-usage-by-brand/