During the first quarter of 2024, Gen Z consumers reported to spent almost ** percent of their video streaming time on watching Netflix, making it the most used platform among this demographic group. Second and third were Max and Amazon Prime Video, followed by Disney+.
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Samba TV. (May 15, 2024). Distribution of video streaming viewing time among Generation Z in the United States as of 1st quarter 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1490799/share-video-streaming-time-spent-each-service-gen-z-us/
Samba TV. "Distribution of video streaming viewing time among Generation Z in the United States as of 1st quarter 2024, by platform." Chart. May 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1490799/share-video-streaming-time-spent-each-service-gen-z-us/
Samba TV. (2024). Distribution of video streaming viewing time among Generation Z in the United States as of 1st quarter 2024, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1490799/share-video-streaming-time-spent-each-service-gen-z-us/
Samba TV. "Distribution of Video Streaming Viewing Time among Generation Z in The United States as of 1st Quarter 2024, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2024, /statistics/1490799/share-video-streaming-time-spent-each-service-gen-z-us/
Samba TV, Distribution of video streaming viewing time among Generation Z in the United States as of 1st quarter 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/1490799/share-video-streaming-time-spent-each-service-gen-z-us/ (last visited July 25, 2026)
Distribution of video streaming viewing time among Generation Z in the United States as of 1st quarter 2024, by platform [Graph], Samba TV, May 15, 2024. [Online]. Available: /statistics/1490799/share-video-streaming-time-spent-each-service-gen-z-us/
