Original question: How important is viewing gameplay and video of game content, such as game livestreams on Twitch, and videos about games on YouTube and other digital services, in helping you to find/discover a game that you will download and/or purchase? (N=2,000)
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Gameplay preview influence on purchase in the U.S. 2024, age group
A March 2024 survey found that ** percent of gamers in the United States felt that viewing gameplay and videos of game content on YouTube and Twitch is an important factor when making game purchasing decisions. Among respondents aged 18 to 34 years, ** percent stated that gameplay video content was a very important factor for them.
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Vorhaus Advisors. (May 15, 2024). Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
Vorhaus Advisors. "Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024." Chart. May 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
Vorhaus Advisors. (2024). Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
Vorhaus Advisors. "Importance of Gameplay Videos When Making a Gaming Purchase Decision According to Gamers in The United States as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2024, /statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
Vorhaus Advisors, Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/ (last visited July 25, 2026)
Importance of gameplay videos when making a gaming purchase decision according to gamers in the United States as of March 2024 [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: /statistics/1293850/gameplay-preview-influence-on-purchase-usa-age-group/
