Unsurprisingly, the popularity of cable TV in the U.S. is higher among older generations than among their younger counterparts. A little over a ** of Gen Z adults responding to a 2024 survey stated that they had a cable subscription. By contrast, the share of baby boomers who said the same stood at ** percent at that time.
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All About Cookies. (May 22, 2025). Share of adults with a cable subscription in the United States as of January 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1305436/cable-subscriptions-us-by-generation/
All About Cookies. "Share of adults with a cable subscription in the United States as of January 2024, by generation." Chart. May 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1305436/cable-subscriptions-us-by-generation/
All About Cookies. (2025). Share of adults with a cable subscription in the United States as of January 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1305436/cable-subscriptions-us-by-generation/
All About Cookies. "Share of Adults with a Cable Subscription in The United States as of January 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2025, /statistics/1305436/cable-subscriptions-us-by-generation/
All About Cookies, Share of adults with a cable subscription in the United States as of January 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1305436/cable-subscriptions-us-by-generation/ (last visited July 15, 2026)
Share of adults with a cable subscription in the United States as of January 2024, by generation [Graph], All About Cookies, May 22, 2025. [Online]. Available: /statistics/1305436/cable-subscriptions-us-by-generation/
