Most popular luxury brands on social media 2024| ��ƽ��

Most popular luxury brands on social media worldwide in 2024, by social media audience size (in millions)

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Release date

July 2025

More information

Region

Worldwide

Survey time period

2024

Supplementary notes

Total number of social media follows are the sum of Facebook Fans, Instagram Followers, Twitter Followers, and YouTube Subscribers.
The source defines luxury brands as follows: "A luxury brand is a brand that designs, produces, and sells high-end goods and services. The luxury market is typically defined by an elastic demand, meaning that consumers will spend more on luxury items once their income grows. Inversely, luxury spending sharply drops when income declines."

Citation formats

Based on the combined number of followers on their Facebook, Instagram, Twitter, and YouTube pages, Chanel was the most popular luxury brand on social media worldwide, with an audience close to ****million subscribers. Chanel was followed by Louis Vuitton, which had over ***million followers on social media platforms.

The state of online luxury retail

  The value of online luxury goods retail had a continuous increase throughout the last decade and saw an increase of approximately ** percent in 2020 compared to 2019. As of 2020, the online sales channel had roughly a quarter share of the entire luxury goods market sales worldwide. In the same year, the market share of online luxury goods retail accounted for a global sales value of about ** billion euros. Even though the luxury goods market offers a wide selection of items, shoppers seem to be mostly purchasing accessories and apparel online.

The future of the luxury market

  Although COVID-19 pandemic took its toll on it, the global luxury goods market still is a multi-billion-euro industry. According to the forecasts, the market is expected to rebound and will show positive growth over the next five years. However, it is yet to be seen how the post-pandemic world will affect luxury goods consumption.