In 2025, U.S. viewers aged 15 years and older spent on average **** hours watching TV daily. Adults 75 years spent the most time watching television at **** hours, whilst 15 to 19-year-olds watched the least TV.
The dynamic TV landscape
The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video.
TV advertising in a transition period
Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.
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Bureau of Labor Statistics. (June 25, 2026). Average daily time spent watching TV per capita in the United States from 2009 to 2025, by age group (in hours) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/411775/average-daily-time-watching-tv-us-by-age/
Bureau of Labor Statistics. "Average daily time spent watching TV per capita in the United States from 2009 to 2025, by age group (in hours)." Chart. June 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/411775/average-daily-time-watching-tv-us-by-age/
Bureau of Labor Statistics. (2026). Average daily time spent watching TV per capita in the United States from 2009 to 2025, by age group (in hours). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/411775/average-daily-time-watching-tv-us-by-age/
Bureau of Labor Statistics. "Average Daily Time Spent Watching Tv per Capita in The United States from 2009 to 2025, by Age Group (in Hours)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2026, /statistics/411775/average-daily-time-watching-tv-us-by-age/
Bureau of Labor Statistics, Average daily time spent watching TV per capita in the United States from 2009 to 2025, by age group (in hours) ÌÇÐÄÆƽâ°æ, /statistics/411775/average-daily-time-watching-tv-us-by-age/ (last visited July 23, 2026)
Average daily time spent watching TV per capita in the United States from 2009 to 2025, by age group (in hours) [Graph], Bureau of Labor Statistics, June 25, 2026. [Online]. Available: /statistics/411775/average-daily-time-watching-tv-us-by-age/
