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Distribution of daily time spent watching live TV among Generation Z consumers in the United States as of November 2024

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Source

In cooperation with
Release date

March 2025

Region

United States

Survey time period

November 4, 2024

Number of respondents

1,000 respondents

Age group

21-27 years

Citation formats

Live TV viewing time share among Gen Z in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 18, 2025

A survey of Generation Z consumers in the United States, fielded in November 2024, found that roughly ** percent of respondents said they generally did not watch live TV. At the same time, around ** percent said they watched it for more than one hour per day.

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Statistics on " Gen Z media consumption in the United States "

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Other statistics that may interest you Gen Z media consumption in the United States

Overview

5

TV & video

7

Audio

6

Advertising

8

News

6

Gaming

6

Social media

4

Cinema

4

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Topics

Gen Z media consumption in the United StatesGen Z and media consumption in selected markets in EuropeGen Z news consumption in the U.S.Advertising and marketing to Generation Z in the United StatesGeneration Z in Germany
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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