Nike brand profile Germany 2025| ��ƽ��

Nike brand awareness, ownership, popularity, loyalty, and buzz among sports and outdoor online shop users in Germany in 2025

Characteristic	Share of respondents
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Number of respondents

3,738 respondents

Age group

18-64 years

Special properties

respondents who use sports & outdoor online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sports & outdoor online shops, which of the following brands do you like?
Brand ownership: When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Nike in Germany?
When it comes to sports and outdoor online shop users, brand awareness of Nike is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Nike in Germany?
In total, ** percent of German sports and outdoor online shop users say they like Nike.

What is the ownership share of Nike in Germany?
All in all, ** percent of sports and outdoor online shop users in Germany use Nike.

How loyal are the customers of Nike?
Around ** percent of sports and outdoor online shop users in Germany say they are likely to use Nike again.

What's the buzz around Nike in Germany?
In 2025, about ** percent of German sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months.

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