With 84 percent brand recognition, Chanel is the most well-known jewelry brand in the United States, followed by Pandora and Dior, while the jewelry brand popularity ranking is led by Tiffany & Co. Pandora, on the other hand, takes first place in our jewelry brand ownership ranking, with 32 percent of jewelry owners saying they own a piece by the brand.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (May 29, 2026). Leading jewelry brands ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading jewelry brands ranked by brand awareness in the United States in 2025." Chart. May 29, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2026). Leading jewelry brands ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Jewelry Brands Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 May 2026, /statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading jewelry brands ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/ (last visited August 04, 2026)
Leading jewelry brands ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, May 29, 2026. [Online]. Available: /statistics/1343732/most-well-known-jewelry-brands-in-the-united-states/
