In July 2023, Amazon Prime Day in the United States saw skincare as the highest-grossing subcategory in the beauty and personal care segment. Skincare generated roughly million U.S. dollars in revenue, followed by hair care with around million U.S. dollars. Oral care ranked third in terms of revenue, with approximately million U.S. dollars.
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SimilarWeb. (July 18, 2023). Revenue of leading beauty and personal care product categories during Amazon Prime Day in the United States in 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1401771/amazon-prime-day-us-leading-beauty-categories-revenue/
SimilarWeb. "Revenue of leading beauty and personal care product categories during Amazon Prime Day in the United States in 2023 (in million U.S. dollars)." Chart. July 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1401771/amazon-prime-day-us-leading-beauty-categories-revenue/
SimilarWeb. (2023). Revenue of leading beauty and personal care product categories during Amazon Prime Day in the United States in 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1401771/amazon-prime-day-us-leading-beauty-categories-revenue/
SimilarWeb. "Revenue of Leading Beauty and Personal Care Product Categories during Amazon Prime Day in The United States in 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jul 2023, /statistics/1401771/amazon-prime-day-us-leading-beauty-categories-revenue/
SimilarWeb, Revenue of leading beauty and personal care product categories during Amazon Prime Day in the United States in 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1401771/amazon-prime-day-us-leading-beauty-categories-revenue/ (last visited July 26, 2026)
Revenue of leading beauty and personal care product categories during Amazon Prime Day in the United States in 2023 (in million U.S. dollars) [Graph], SimilarWeb, July 18, 2023. [Online]. Available: /statistics/1401771/amazon-prime-day-us-leading-beauty-categories-revenue/
