The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
Ulta is a beauty retailer headquartered in Illinois, United States. From 2015 to 2025, ulta.com's e-commerce net sales saw a drastic rise, starting at *** million U.S. dollars and reaching almost **** billion U.S. dollars in 2025. In 2026 and 2027, this figure is expected to continue growing steadily. The biggest sales jump occurred between 2019 and 2020, when online sales grew by *** percent.
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ECDB GmbH. (May 18, 2026). E-commerce net sales of ulta.com from 2015 to 2025, with forecasts for 2026 and 2027 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1383720/ulta-revenue-development-ecommercedb/
ECDB GmbH. "E-commerce net sales of ulta.com from 2015 to 2025, with forecasts for 2026 and 2027 (in million U.S. dollars)." Chart. May 18, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1383720/ulta-revenue-development-ecommercedb/
ECDB GmbH. (2026). E-commerce net sales of ulta.com from 2015 to 2025, with forecasts for 2026 and 2027 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1383720/ulta-revenue-development-ecommercedb/
ECDB GmbH. "E-commerce Net Sales of Ulta.Com from 2015 to 2025, with Forecasts for 2026 and 2027 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2026, /statistics/1383720/ulta-revenue-development-ecommercedb/
ECDB GmbH, E-commerce net sales of ulta.com from 2015 to 2025, with forecasts for 2026 and 2027 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1383720/ulta-revenue-development-ecommercedb/ (last visited July 20, 2026)
E-commerce net sales of ulta.com from 2015 to 2025, with forecasts for 2026 and 2027 (in million U.S. dollars) [Graph], ECDB GmbH, May 18, 2026. [Online]. Available: /statistics/1383720/ulta-revenue-development-ecommercedb/
