According to a 2024 report, the share of female beauty shoppers on Amazon in the United States has only seen slight changes in recent years. In 2019, around ** percent of consumers purchased beauty products on the popular online marketplace. A minor rise of *** percentage points occurred in 2020, when the COVID-19 pandemic caused an upsurge in overall e-commerce activity. With *** of consumers purchasing beauty items on Amazon in 2022, shopping returned to pre-pandemic levels.
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Stella Rising. (February 22, 2024). Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1401195/consumers-purchasing-beauty-amazon-us/
Stella Rising. "Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1401195/consumers-purchasing-beauty-amazon-us/
Stella Rising. (2024). Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1401195/consumers-purchasing-beauty-amazon-us/
Stella Rising. "Share of Female Consumers Buying Beauty Products on Amazon in The United States from 2019 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1401195/consumers-purchasing-beauty-amazon-us/
Stella Rising, Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1401195/consumers-purchasing-beauty-amazon-us/ (last visited July 20, 2026)
Share of female consumers buying beauty products on Amazon in the United States from 2019 to 2023 [Graph], Stella Rising, February 22, 2024. [Online]. Available: /statistics/1401195/consumers-purchasing-beauty-amazon-us/
