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In March 2026, around **** million website users visited sephora.com. This represents a slight increase compared to January.

Millennial women drive traffic to sephora.com

Sephora has become the go-to place for many makeup lovers to get their next beauty purchase. Originally founded in France, Sephora now operates in all corners of the globe. The biggest market for Sephora, the United States, has hundreds of brand retail stores and its online store, sephora.com. When looking at who favors this popular French online beauty store in the U.S., it is mostly used among consumers aged 25 to 34, who are responsible for around ** percent of all website visits. The age group 35 to 44 ranked second at ** percent, followed by the age group 18 to 24 years old at ** percent. The majority of visitors to sephora.com are female, representing four-fifths of all visits.Ìý

Sephora vs. Ulta 

Over the past few years, the online beauty and personal care market has experienced a boom, fueled by content creators urging viewers to get the latest product drops, and consumers expanding their beauty routine. Sephora leads this massive industry worldwide in terms of being the top e-commerce store specializing in beauty care. In 2023, sephora.com generated roughly *** billion U.S. dollars in e-commerce net sales, of which around *** billion came from the United States. The U.S.'s own ulta.com ranked second, with online sales of approximately *** billion dollars. Although competition remains tough, Sephora holds a significant advantage due to its global presence, whereas Ulta solely operates within the U.S. borders.Ìý