A 2023 survey revealed female consumers' opinions on purchasing beauty products on Amazon in the United States. According to the survey, the majority of Amazon beauty shoppers read product reviews before purchasing. Another key finding from the survey was that around ** percent of respondents said pricing is more important than brand name. Around ** percent of female Amazon shoppers stated that they purchase beauty products both online and in traditional retail establishments.
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Stella Rising. (February 22, 2024). Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
Stella Rising. "Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
Stella Rising. (2024). Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
Stella Rising. "Habits and Opinions of Consumers Buying Beauty Products on Amazon in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
Stella Rising, Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/ (last visited July 23, 2026)
Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023 [Graph], Stella Rising, February 22, 2024. [Online]. Available: /statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
